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Strategic brand management

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Xehetasun bibliografikoak
Egile nagusia:	Keller,Kevin Lane
Beste egile batzuk:	Parameswaran M.G, Jacob,Issac
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	New Delhi Pearson 2013
Edizioa:	3rd ed.
Gaiak:	brand > management management > brand brand > marketing marketing > brand

Antzeko izenburuak

Strategic Brand Management
nork: Kevin Lane Keller
Argitaratua: (2008)

Brand management /
nork: Jaya Sharma, .
Argitaratua: (2009)

Strategic brand management /
nork: Keller, Kevin Lane .
Argitaratua: (1992)

Strategic brand management: building measures and managing brand equity /
nork: Keller, Kevin Lane
Argitaratua: (2011)

Brand management : co-creating meaningful brands /
nork: Beverland, Michael
Argitaratua: (2018)

Strategic brand management: Building, measuring and managing brand equity
nork: Keller, kevin Lane
Argitaratua: (2003)

Strategic brand management: Building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2004)

Strategic brand management: building measures and managing brand equity /
nork: Keller, Kevin Lane .
Argitaratua: (2003)

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
nork: Keller, Kevin Lane
Argitaratua: (2008)

Brand management the Indian contest
nork: Moorthi, Y.L.R
Argitaratua: (2010)

Brand management the Indian contest
nork: Moorthi, Y.L.R
Argitaratua: (2003)

New strategic brand management creating and sustaining brand equity long term
nork: Kapferer, Jean-Noel
Argitaratua: (2009)

STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
nork: BHATIA MUKESH
Argitaratua: (2012)

Strategic brand management: Building, measuring and managing brand equity
nork: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
Argitaratua: (2011)

Right side up: building brands in the age of the organised consumer
nork: Mitchel, Alan
Argitaratua: (2003)

Brand Society How Brands Transform Management and Lifestyle
nork: Martin Kornberger
Argitaratua: (2010)

Strategic brand management/
nork: Martin, Brice
Argitaratua: (2019)

Brand management
nork: Verma, Harsh V.
Argitaratua: (2006)

Behind powerful brands from strategy to campaign
nork: Jones, John Philip
Argitaratua: (2000)

Brand management :Co.creating meaningful brands
nork: Beverland, Michael

Brand management : co-creating meaningful brands
nork: Beverland, Michael
Argitaratua: (2018)

Brand management
nork: Malviya, Subhash
Argitaratua: (2007)

Brands and branding /
nork: Brown, Stephen
Argitaratua: (2016)

Strategic brand management
nork: Elliott, Richard; Percy, Larry
Argitaratua: (2007)

Strategic brand management
nork: Kapferer, Jean- Noel
Argitaratua: (2003)

Strategic Brand Management
nork: Kevin Lane Keller M G Parameswaran Isaac Jacob
Argitaratua: (2012)

Strategic brand management: a process of growing and strengthening brands /
nork: Mukesh Bhatia, .
Argitaratua: (2013)

Brand management : research, theory and practice /
nork: Heding, Tilde
Argitaratua: (2016)

Brand immorality how brands can live long and prosper
nork: Pringle, Hamish
Argitaratua: (2009)

4-D Branding cracking the corporate code of the network economy
nork: Gad, Thomas
Argitaratua: (2001)

New strategic brand management
nork: Kapferer, Jean Noel
Argitaratua: (2009)

Elements in strategic brand management/
nork: Burton, Gabe
Argitaratua: (2019)

9 Brand Shaastras
nork: Jagadeep, Kapoor
Argitaratua: (2009)

Brands in the Balance
nork: Drawbaugh, Kevin
Argitaratua: (2001)

Brand management: text and cases
nork: Verma, Harsh V.
Argitaratua: (2006)

Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
nork: Chernatony,Leslie de
Argitaratua: (2009)

Building brands : 76 modern marketing stories /
nork: Lury, Giles
Argitaratua: (2017)

9 brand shaastras :nine successful brand successful brand strategies to build
nork: Kapoor,Jagdeep
Argitaratua: (2009)

Building brands in the Indian market
nork: Panda, Tapan K.
Argitaratua: (2004)

Building brands building meaning
nork: Kompella, Kartikeya
Argitaratua: (2006)