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Strategic brand management

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Dades bibliogràfiques
Autor principal:	Keller,Kevin Lane
Altres autors:	Parameswaran M.G, Jacob,Issac
Format:	Printed Book
Idioma:	English
Publicat:	New Delhi Pearson 2013
Edició:	3rd ed.
Matèries:	brand > management management > brand brand > marketing marketing > brand

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