Strategic brand management

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Bibliographic Details
Main Author: Keller,Kevin Lane
Other Authors: Parameswaran M.G, Jacob,Issac
Format: Printed Book
Language:English
Published: New Delhi Pearson 2013
Edition:3rd ed.
Subjects:
brand > management
management > brand
brand > marketing
marketing > brand
Description
Physical Description:695p
ISBN:9788131756898

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