APA citiranje

Keller,Kevin Lane, Parameswaran M.G, & Jacob,Issac. (2013). Strategic brand management (3rd ed.). Pearson.

Chicago Edition Citation

Keller,Kevin Lane, Parameswaran M.G, and Jacob,Issac. Strategic Brand Management. 3rd ed. New Delhi: Pearson, 2013.

MLA citiranje

Keller,Kevin Lane, et al. Strategic Brand Management. 3rd ed. Pearson, 2013.