APA Edition Citation

Keegan, W. J., & Keegan,Warren J. (2011). Global marketing management (7th ed.). Pearson.

Chicago Edition Citation

Keegan, Warren J., and Keegan,Warren J. Global Marketing Management. 7th ed. New Delhi: Pearson, 2011.

MLA Edition Citation

Keegan, Warren J., and Keegan,Warren J. Global Marketing Management. 7th ed. Pearson, 2011.