Profitable customer engagement concept,metrics, and strategies

Antzeko izenburuak

• Profitable customer engagement :
  nork: Kumar, V.
  Argitaratua: (2013)
• Marketing Metrics
  nork: Bendle, Neil T
  Argitaratua: (2011)
• Managing customers for profit : strategies to increase profits and build loyalty
  nork: V.kumar
  Argitaratua: (2008)
• Theory of profits /
  nork: Wood, Adrian
  Argitaratua: (1975)
• Finance and Profits The Managers Handbook
  nork: N.J. Yasaswy
  Argitaratua: (1994)