APA Edition Citation

Kumar, V. (2013). Profitable customer engagement: Concept,metrics, and strategies. Sage.

Chicago Edition Citation

Kumar, V. Profitable Customer Engagement: Concept,metrics, and Strategies. NewDelhi: Sage, 2013.

MLA Edition Citation

Kumar, V. Profitable Customer Engagement: Concept,metrics, and Strategies. Sage, 2013.

Warning: These citations may not always be 100% accurate.