Green Marketing and its Impact on consumer's Purchase Decision in FMCG Sector

Antzeko izenburuak

• A Study on Consumer Behavior towards Fmcg Products among the Rural- Suburban Hhs of Ernakulam
  nork: Kumar NA and Joseph J
  Argitaratua: (2014)
• A STUDY OF BRAND RECALL AND THE EFFECTS OF VARIOUS ADVERTISING APPEALS USED IN THE TV ADVERTISEMENTS OF THE FMCG BRANDS OF HUL
  nork: Vinod Kumar; Shelly Singhal and Gaurav Kamboj
  Argitaratua: (2013)
• A Study On The Consumption Pattern Of Private Labels In Kerala With Reference Grocery And FMCG.
  nork: Prasanth MK AND J Balan
  Argitaratua: (2013)
• Consumer Perception About Promotional Strategies Adopted by Marketers A Study with Reference to Fast Moving Consumer Goods in Kerala
  nork: Krishna Kumar K M
• FMCG Sector
  Argitaratua: (2004)