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Green Marketing and its Impact on consumer's Purchase Decision in FMCG Sector

Bibliografiske detaljer
Hovedforfatter:	Jeffy Joseph
Sprog:	English
Udgivet:	Kochi School of Management Studies 2014
Fag:	Marketing > Fast Moving Consumer Goods

Lignende værker

A Study on Consumer Behavior towards Fmcg Products among the Rural- Suburban Hhs of Ernakulam
af: Kumar NA and Joseph J
Udgivet: (2014)

A STUDY OF BRAND RECALL AND THE EFFECTS OF VARIOUS ADVERTISING APPEALS USED IN THE TV ADVERTISEMENTS OF THE FMCG BRANDS OF HUL
af: Vinod Kumar; Shelly Singhal and Gaurav Kamboj
Udgivet: (2013)

A Study On The Consumption Pattern Of Private Labels In Kerala With Reference Grocery And FMCG.
af: Prasanth MK AND J Balan
Udgivet: (2013)

Consumer Perception About Promotional Strategies Adopted by Marketers A Study with Reference to Fast Moving Consumer Goods in Kerala
af: Krishna Kumar K M

FMCG Sector
Udgivet: (2004)

BRAND LOYALTY AND SATISFACTION TOWARDS TOILET SOAPS: A STUDY OF URBAN CONSUMERS IN WARANGAL DISTRICT (A. P.)
af: M. S. Sarma and V. Rana Pratap
Udgivet: (2011)

Marketing handbook.V .1
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Udgivet: (1985)

Sale of goods and consumer protection to India
af: Azmi, S.S.H
Udgivet: (1992)

CUSTOMER SATISFACTION IN RETAILING OF FMCGs IN THIRUVANANTHAPURAM DISTRICT
af: Prasasthan M.K. and Dr. JubilyNavaprabha

the Move
af: Bradbury, Lynne
Udgivet: (1983)

Glimpses of cooperative through press : compendium of 25 years press clipIng coop image series .V .5 .consumer cooperatives
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Udgivet: (1988)

Darvins brands:adapting for success
af: Anand halve
Udgivet: (2012)

Marketing and consumption of green consumer durables in Kerala /
af: Saleena, T. A.
Udgivet: (2019)

Keralites on the move
af: Joseph K V

Study of Consumer Behaviour in the Purchase of Toilet Soaps in Kochi
af: Harikrishnan,K S
Udgivet: (2014)

The Consumer and the Economic Order
af: Waite.Warren C and Cassady Ralph,Jr
Udgivet: (1949)

FMCG sector
af: Mantravadi, Pramod M.
Udgivet: (2002)

FMCG Sector
af: Mantravadi, Pramod M.
Udgivet: (2002)

The Moving Amercian
af: Pierson, George W.
Udgivet: (1972)

Audiovisuala on the Move
af: Kumar, K L
Udgivet: (1993)

Cities On The Move
af: Toynbee, Arnold
Udgivet: (1970)

The Moving American
af: Pierson George,W
Udgivet: (1973)

The Moving American
af: Pierson George,W
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Movies and methods : an anthology /
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Influence of social media on consumer's purchase decision a study among facebook users
Udgivet: (2014)

Magic numbers for consumer marketing Key measures to evaluate marketing success /
af: Davis, John
Udgivet: (2007)

A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
af: Abdul, Majeed C

Consumer research
af: Yadav,S.K
Udgivet: (2018)

Consumer Behaviour
af: Loudon, David L
Udgivet: (2004)

Consumer behavior and culture : consequences for global marketing and advertising
af: Mooij, Marieke K. de
Udgivet: (2011)

Advertising in Kerala: its influence on select consumer non-durables
af: Gopakumar, K C; Researcher, et al.
Udgivet: (2004)

Consumer markets and consumer behavior:A case study
af: Sing,Ramananda
Udgivet: (2010)

Consumer behaviour /
af: Sangeetha Sahney
Udgivet: (2017)

Consumer bahaviour /
af: Schiffman, Leon G.
Udgivet: (2019)

Marketing to Rural Consumers
af: Sanal Kumar Velayudhan, et al.
Udgivet: (2009)

Beyond Consumer Marketing Sectoral Marketing and Emerging Trends
af: J.S.Panwar
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Narration in the fiction film /
af: Bordwell, David
Udgivet: (2014)

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af: Berger, Arthur Ase
Udgivet: (1980)

How to write a movie in 21 days /
af: King, Viki
Udgivet: (2001)

Narration in light
af: George M Wilson
Udgivet: (1992)