Loading...

QR Code

Green Marketing and its Impact on consumer's Purchase Decision in FMCG Sector

Bibliographic Details
Main Author:	Jeffy Joseph
Language:	English
Published:	Kochi School of Management Studies 2014
Subjects:	Marketing > Fast Moving Consumer Goods

Similar Items

A Study on Consumer Behavior towards Fmcg Products among the Rural- Suburban Hhs of Ernakulam
by: Kumar NA and Joseph J
Published: (2014)

A STUDY OF BRAND RECALL AND THE EFFECTS OF VARIOUS ADVERTISING APPEALS USED IN THE TV ADVERTISEMENTS OF THE FMCG BRANDS OF HUL
by: Vinod Kumar; Shelly Singhal and Gaurav Kamboj
Published: (2013)

A Study On The Consumption Pattern Of Private Labels In Kerala With Reference Grocery And FMCG.
by: Prasanth MK AND J Balan
Published: (2013)

Consumer Perception About Promotional Strategies Adopted by Marketers A Study with Reference to Fast Moving Consumer Goods in Kerala
by: Krishna Kumar K M

FMCG Sector
Published: (2004)

BRAND LOYALTY AND SATISFACTION TOWARDS TOILET SOAPS: A STUDY OF URBAN CONSUMERS IN WARANGAL DISTRICT (A. P.)
by: M. S. Sarma and V. Rana Pratap
Published: (2011)

Marketing handbook.V .1
by: Bobrow, Edwin E
Published: (1985)

Sale of goods and consumer protection to India
by: Azmi, S.S.H
Published: (1992)

CUSTOMER SATISFACTION IN RETAILING OF FMCGs IN THIRUVANANTHAPURAM DISTRICT
by: Prasasthan M.K. and Dr. JubilyNavaprabha

the Move
by: Bradbury, Lynne
Published: (1983)

Glimpses of cooperative through press : compendium of 25 years press clipIng coop image series .V .5 .consumer cooperatives
by: Dwivedi, R C
Published: (1988)

Darvins brands:adapting for success
by: Anand halve
Published: (2012)

Marketing and consumption of green consumer durables in Kerala /
by: Saleena, T. A.
Published: (2019)

Keralites on the move
by: Joseph K V

Study of Consumer Behaviour in the Purchase of Toilet Soaps in Kochi
by: Harikrishnan,K S
Published: (2014)

The Consumer and the Economic Order
by: Waite.Warren C and Cassady Ralph,Jr
Published: (1949)

FMCG sector
by: Mantravadi, Pramod M.
Published: (2002)

FMCG Sector
by: Mantravadi, Pramod M.
Published: (2002)

The Moving Amercian
by: Pierson, George W.
Published: (1972)

Audiovisuala on the Move
by: Kumar, K L
Published: (1993)

Cities On The Move
by: Toynbee, Arnold
Published: (1970)

The Moving American
by: Pierson George,W
Published: (1973)

The Moving American
by: Pierson George,W
Published: (1973)

Movies and methods : an anthology /
Published: (1985)

Influence of social media on consumer's purchase decision a study among facebook users
Published: (2014)

Magic numbers for consumer marketing Key measures to evaluate marketing success /
by: Davis, John
Published: (2007)

A study of the effect of sales promotion on consumption of fast moving consumer goods in Kerala
by: Abdul, Majeed C

Consumer research
by: Yadav,S.K
Published: (2018)

Consumer Behaviour
by: Loudon, David L
Published: (2004)

Consumer behavior and culture : consequences for global marketing and advertising
by: Mooij, Marieke K. de
Published: (2011)

Advertising in Kerala: its influence on select consumer non-durables
by: Gopakumar, K C; Researcher, et al.
Published: (2004)

Consumer markets and consumer behavior:A case study
by: Sing,Ramananda
Published: (2010)

Consumer behaviour /
by: Sangeetha Sahney
Published: (2017)

Consumer bahaviour /
by: Schiffman, Leon G.
Published: (2019)

Marketing to Rural Consumers
by: Sanal Kumar Velayudhan, et al.
Published: (2009)

Beyond Consumer Marketing Sectoral Marketing and Emerging Trends
by: J.S.Panwar
Published: (2004)

Narration in the fiction film /
by: Bordwell, David
Published: (2014)

Film in society
by: Berger, Arthur Ase
Published: (1980)

How to write a movie in 21 days /
by: King, Viki
Published: (2001)

Narration in light
by: George M Wilson
Published: (1992)