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Green Marketing and its Impact on consumer's Purchase Decision in FMCG Sector

Bibliographic Details
Main Author: Jeffy Joseph
Language:English
Published: Kochi School of Management Studies 2014
Subjects:
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260 |a Kochi  |b School of Management Studies  |c 2014 
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500 |a MBA(FT) 
653 |a Marketing  |a Fast Moving Consumer Goods 
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