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Brand Preference of Laptops among the Students in SMS CUSAT

Sonraí Bibleagrafaíochta
Príomhúdar:	Sarannya,P.A
Teanga:	English
Foilsithe:	Kochi School of Management Studies 2014
Ábhair:	Laptops > Branded Products

Míreanna Comhchosúla

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Foilsithe: (1992)

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Foilsithe: (2016)

Factors Affecting Brand Preferences:A Comparitive Study of Mcdonald's and KFC with Special Emphasis on Lulu Mall Cochin
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Brand management
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Brand failures the truth about the 100 biggest branding mistakes of all time
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9 brand shaastras :nine successful brand successful brand strategies to build
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The World`s greatest brands
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Brand Society How Brands Transform Management and Lifestyle
le: Martin Kornberger
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Brand failures the truth about the 100 biggest branding mistakes of all time
le: Haig, Matt
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Asian brand strategy : how Asia builds strong brands
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Foilsithe: (2006)

Strategic brand management :building,measuring and managing brand equity/
le: Keller, Kevin Lane
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Brand society :How brands trasform management and lifestyle
le: Kornberger, Martin
Foilsithe: (2010)

Aaker on branding :20 principles that drive success/
le: Aaker, David A.
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B2B brand management
le: Kotler, Philip
Foilsithe: (2006)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
le: De Chernatony, Leslie
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Understanding brands
le: Cheverton, Peter
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A Study on Consumer Preference and Sattisfaction Towards Branded Jeans-Special Reference to Levi's Jeans
le: Nawab,Jan Abdussalam T.
Foilsithe: (2014)

Successful branding
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Brand astras /
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Brand Management: The Indian context
le: Moorthi, Y.L.R
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Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
le: Kartikeya Kompella
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Brand Failures
le: Matt Haig
Foilsithe: (2006)

Computer applications and hardware /
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Brand society: how brands transform management and lifestyle./
le: Kornberger, Martin
Foilsithe: (2011)

Branding at the digital age
le: Meyers, Herbert [ed.]
Foilsithe: (2001)

Brand failures:the truth about the 100 biggest branding mistakes of all time
le: Haig, Matt
Foilsithe: (2006)

Managing Indian Brands : Marketing concepts and strategies
le: S. Ramesh Kumar
Foilsithe: (2005)

Creating powerful brands in consumer, service and industrial markets
le: De Chernatony, Leslie
Foilsithe: (2006)

4-D Branding cracking the corporate code of the network economy
le: Gad, Thomas
Foilsithe: (2001)

Brand royalty : how the world's top 100 brands thrive and survive
le: Haig, Matt
Foilsithe: (2005)

Darwin's brands adapting for success
le: Halve, Anand Bhaskar
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Brands and branding
le: Clifton, Rita ; Simmons, John
Foilsithe: (2009)

Brands and branding
le: Clifton, Rita ; Simmons, John
Foilsithe: (2006)

Brands and branding /
le: Clifton, Rita .
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Building brand authenticity : 7 habits of iconic brands /
le: Beverland, Michael
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Harvard business review on brand management.
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