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Impact of Advertising on Brand Awareness and Consumer Preference(with special reference to womwn's wear)
| Egile nagusia: | Kurien,Priya Rachel |
|---|---|
| Hizkuntza: | English |
| Argitaratua: |
Kochi
School of Management Studies
201487p
|
| Gaiak: |
Antzeko izenburuak
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Advertising and promotion: Communicating brands
nork: Hackley, Chris
Argitaratua: (2005) -
Advertising and integrated brand promotion /
nork: O'Guinn, Thomas C. .
Argitaratua: (2007) -
Advertising and Promotion; Communicating Brands
nork: Hackley,Chris
Argitaratua: (2005) -
Advertising and themind of the consumer /
nork: Sutherland, Max .
Argitaratua: (2005) -
What's in a brand: Building brand equity through advertising
nork: Philip-Jones, John
Argitaratua: (1998)