Impact of Advertising on Brand Awareness and Consumer Preference(with special reference to womwn's wear)

Míreanna Comhchosúla

• Advertising and promotion: Communicating brands
  le: Hackley, Chris
  Foilsithe: (2005)
• Advertising and integrated brand promotion /
  le: O'Guinn, Thomas C. .
  Foilsithe: (2007)
• Advertising and Promotion; Communicating Brands
  le: Hackley,Chris
  Foilsithe: (2005)
• Advertising and themind of the consumer /
  le: Sutherland, Max .
  Foilsithe: (2005)
• What's in a brand: Building brand equity through advertising
  le: Philip-Jones, John
  Foilsithe: (1998)