Impact of Advertising on Brand Awareness and Consumer Preference(with special reference to womwn's wear)

Antzeko izenburuak

• Advertising and promotion: Communicating brands
  nork: Hackley, Chris
  Argitaratua: (2005)
• Advertising and integrated brand promotion /
  nork: O'Guinn, Thomas C. .
  Argitaratua: (2007)
• Advertising and Promotion; Communicating Brands
  nork: Hackley,Chris
  Argitaratua: (2005)
• Advertising and themind of the consumer /
  nork: Sutherland, Max .
  Argitaratua: (2005)
• What's in a brand: Building brand equity through advertising
  nork: Philip-Jones, John
  Argitaratua: (1998)