Kumar,Anil, & Meenakshi,N. (2012). Marketing management (2nd ed.). Vikas.
Chicago Edition CitationKumar,Anil, and Meenakshi,N. Marketing Management. 2nd ed. Newdelhi: Vikas, 2012.
MLA Edition CitationKumar,Anil, and Meenakshi,N. Marketing Management. 2nd ed. Vikas, 2012.
Warning: These citations may not always be 100% accurate.