Moorthi,Y L R. (2010). Brand Management: The Indian Context. Vikas.
Chicago Edition CitationMoorthi,Y L R. Brand Management: The Indian Context. Newdelhi: Vikas, 2010.
MLA Edition CitationMoorthi,Y L R. Brand Management: The Indian Context. Vikas, 2010.
Warning: These citations may not always be 100% accurate.