Moorthi, Y. (2010). Brand management: The Indian contest. Vikas.
Chicago Edition CitationMoorthi, Y.L.R. Brand Management: The Indian Contest. New Delhi: Vikas, 2010.
MLA Edition CitationMoorthi, Y.L.R. Brand Management: The Indian Contest. Vikas, 2010.
Warning: These citations may not always be 100% accurate.