Harvard business review on brand management.

समान संसाधन

• Brands and branding /
  द्वारा: Brown, Stephen
  प्रकाशित: (2016)
• Strategic brand management :building,measuring and managing brand equity/
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (2015)
• Brand society :How brands trasform management and lifestyle
  द्वारा: Kornberger, Martin
  प्रकाशित: (2010)
• Brand management : research, theory and practice /
  द्वारा: Heding, Tilde
  प्रकाशित: (2016)
• The World`s greatest brands
  द्वारा: Nicholas, Kochan; Ed
  प्रकाशित: (1996)