Harvard business review on brand management.

Lignende værker

• Brands and branding /
  af: Brown, Stephen
  Udgivet: (2016)
• Strategic brand management :building,measuring and managing brand equity/
  af: Keller, Kevin Lane
  Udgivet: (2015)
• Brand society :How brands trasform management and lifestyle
  af: Kornberger, Martin
  Udgivet: (2010)
• Brand management : research, theory and practice /
  af: Heding, Tilde
  Udgivet: (2016)
• The World`s greatest brands
  af: Nicholas, Kochan; Ed
  Udgivet: (1996)