Harvard business review on brand management.

Eitemau Tebyg

• Brands and branding /
  gan: Brown, Stephen
  Cyhoeddwyd: (2016)
• Strategic brand management :building,measuring and managing brand equity/
  gan: Keller, Kevin Lane
  Cyhoeddwyd: (2015)
• Brand society :How brands trasform management and lifestyle
  gan: Kornberger, Martin
  Cyhoeddwyd: (2010)
• Brand management : research, theory and practice /
  gan: Heding, Tilde
  Cyhoeddwyd: (2016)
• The World`s greatest brands
  gan: Nicholas, Kochan; Ed
  Cyhoeddwyd: (1996)