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Darwin's brands adapting for success

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Detalles Bibliográficos
Autor Principal:	Halve, Anand Bhaskar
Formato:	Printed Book
Idioma:	English
Publicado:	New Delhi, India ; Thousand Oaks, Calif. : SAGE, 2012.
Subjects:	India > Economic conditions > 1991- Brand name products Consumers' preferences Branding (Marketing)

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