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00796cam a2200217 a 4500 |
| 005 |
20151215130452.0 |
| 008 |
111123s2012 ii a b 000 0 eng |
| 020 |
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|a 9788132107156
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| 020 |
|
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|a 8132107152
|
| 082 |
0 |
0 |
|a 658.827
|b HAL
|
| 100 |
1 |
|
|a Halve, Anand Bhaskar,
|9 23879
|
| 245 |
1 |
0 |
|a Darwin's brands
|b adapting for success
|c Anand Halve.
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| 260 |
|
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|a New Delhi, India ;
|a Thousand Oaks, Calif. :
|b SAGE,
|c 2012.
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| 300 |
|
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|a xvii, 168 p. :
|b ill. ;
|c 24 cm.
|
| 653 |
|
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|a Brand name products
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| 653 |
|
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|a Consumers' preferences
|
| 653 |
|
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|a Branding (Marketing)
|
| 942 |
|
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|c BK
|6 _
|
| 651 |
|
0 |
|a India
|x Economic conditions
|y 1991-
|9 23880
|
| 999 |
|
|
|c 116939
|d 116939
|
| 952 |
|
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|0 0
|1 0
|2 ddc
|4 0
|6 658827_HAL
|7 0
|9 151848
|a SMS
|b SMS
|c GEN
|d 2013-09-03
|l 1
|o 658.827 HAL
|p SMS025018
|r 2013-10-03
|s 2013-09-07
|w 2013-09-03
|y BK
|