APA Edition Citation

Velayudhan, S. K. (2012). Rural marketing: Targeting the non-urban consumer /2e (2nd ed.). Response Books.

Chicago Edition Citation

Velayudhan, Sanal Kumar. Rural Marketing: Targeting the Non-urban Consumer /2e. 2nd ed. New Delhi ; Thousand Oaks, Calif.: Response Books, 2012.

MLA Edition Citation

Velayudhan, Sanal Kumar. Rural Marketing: Targeting the Non-urban Consumer /2e. 2nd ed. Response Books, 2012.