Rao, A., & Chandra, S. (2012). The little book of big customer satisfaction measurement. Sage.
Chicago Edition CitationRao, Ajit, and Subhash Chandra. The Little Book of Big Customer Satisfaction Measurement. New Delhi: Sage, 2012.
MLA Edition CitationRao, Ajit, and Subhash Chandra. The Little Book of Big Customer Satisfaction Measurement. Sage, 2012.
Warning: These citations may not always be 100% accurate.