APA Edition Citation

Cateora, P. R., Graham, J. L., & Salwan, P. (2011). International Marketing/13e (13th ed.). Tata Mcgraw-hill.

Chicago Edition Citation

Cateora, Philip R., John L. Graham, and Prashant Salwan. International Marketing/13e. 13th ed. New Delhi: Tata Mcgraw-hill, 2011.

MLA Edition Citation

Cateora, Philip R., et al. International Marketing/13e. 13th ed. Tata Mcgraw-hill, 2011.