載入...

QR Code

How brands become icons the principles of cultural branding

書目詳細資料
主要作者:	Holt, Douglas B.
格式:	Printed Book
語言:	English
出版:	Boston Harvard Business School 2004
主題:	Brand name products Branding- (Marketing)

相似書籍

How Brand become icons
由: Holt, Douglas B
出版: (2003)

Brands and branding /
由: Brown, Stephen
出版: (2016)

Brand management : research, theory and practice /
由: Heding, Tilde
出版: (2016)

Aaker on branding :20 principles that drive success/
由: Aaker, David A.
出版: (2015)

Creating powerful brands in consumer, service and industrial markets
由: De Chernatony, Leslie
出版: (2006)

Asian brand strategy : how Asia builds strong brands
由: Martin Roll
出版: (2006)

9 brand shaastras :nine successful brand successful brand strategies to build
由: Kapoor,Jagdeep
出版: (2009)

Brand society :How brands trasform management and lifestyle
由: Kornberger, Martin
出版: (2010)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
由: De Chernatony, Leslie
出版: (2011)

Building brand authenticity : 7 habits of iconic brands /
由: Beverland, Michael
出版: (2009)

Brand manners: how to create the self-confident organization to lice the brand
由: Pringle, Hamish
出版: (2001)

Brand management : Principles and Practices /
由: Dutta, Kirti
出版: (2012)

Brand astras /
出版: (2003)

Brand failures the truth about the 100 biggest branding mistakes of all time
由: Haig, Matt
出版: (2005)

Brand management
由: Malviya, Subhash
出版: (2007)

Brand royalty : how the world's top 100 brands thrive and survive
由: Haig, Matt
出版: (2005)

Brand failures the truth about the 100 biggest branding mistakes of all time
由: Haig Matt
出版: (2008)

The World`s greatest brands
由: Nicholas, Kochan; Ed
出版: (1996)

How brands grow: what marketers don't know
由: Sharp, Byron; Author
出版: (2010)

Strategic brand management :building,measuring and managing brand equity/
由: Keller, Kevin Lane
出版: (2015)

Brand failures:the truth about the 100 biggest branding mistakes of all time
由: Haig, Matt
出版: (2006)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
由: Kartikeya Kompella
出版: (2006)

Brand society: how brands transform management and lifestyle./
由: Kornberger, Martin
出版: (2011)

B2B brand management
由: Kotler, Philip
出版: (2006)

Brand management: text and cases
由: Verma, Harsh V.
出版: (2006)

Darwin's brands adapting for success
由: Halve, Anand Bhaskar
出版: (2012)

Brand simple: how the best brands keep it simple and succeed
由: Adamson,Allen P.
出版: (2006)

Harvard business review on brand management.
出版: (1999)

Managing Indian Brands : Marketing concepts and strategies
由: S. Ramesh Kumar
出版: (2005)

How to use advertising to build strong brands
由: John Philip Jones
出版: (1999)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
由: Kompella,Kartikeya
出版: (2006)

The best of Branding
由: James R. Gregory
出版: (2004)

Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them /
由: Light, Larry
出版: (2018)

Deep branding on the internet: applying heat and pressure online to ensure a lasting brand
由: Braunstein, Marc
出版: (2001)

New strategic brand management: Advanced insights and strategic thinking
由: Jean-Noel Kapferer
出版: (2012)

Strategic brand management:building,measuring and managing brand equity
由: Keller, Kevin Lane
出版: (2009)

Brand management : research, theory and practice /
由: Heding, Tilde
出版: (2009)

Successful branding
由: Pran K Choudhury; Author
出版: (2001)

Branding a store
由: Floor, Ko
出版: (2007)

Strategic brand management new approaches to creating and evaluating brand equity
由: Kapferner, Jean-Noel
出版: (1992)