How brands become icons

ग्रंथसूची विवरण
मुख्य लेखक:	Holt, Douglas B.
स्वरूप:	Printed Book
भाषा:	English
प्रकाशित:	Boston Harvard Business School 2004
विषय:	Brand name products Branding- (Marketing)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
द्वारा: De Chernatony, Leslie
प्रकाशित: (2011)

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Building brand authenticity : 7 habits of iconic brands /
द्वारा: Beverland, Michael
प्रकाशित: (2009)

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Brand manners: how to create the self-confident organization to lice the brand
द्वारा: Pringle, Hamish
प्रकाशित: (2001)

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Brand management : Principles and Practices /
द्वारा: Dutta, Kirti
प्रकाशित: (2012)

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Brand astras /
प्रकाशित: (2003)

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Brand failures the truth about the 100 biggest branding mistakes of all time
द्वारा: Haig, Matt
प्रकाशित: (2005)

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Brand management
द्वारा: Malviya, Subhash
प्रकाशित: (2007)

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Brand royalty : how the world's top 100 brands thrive and survive
द्वारा: Haig, Matt
प्रकाशित: (2005)

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Brand failures the truth about the 100 biggest branding mistakes of all time
द्वारा: Haig Matt
प्रकाशित: (2008)

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The World`s greatest brands
द्वारा: Nicholas, Kochan; Ed
प्रकाशित: (1996)

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How brands grow: what marketers don't know
द्वारा: Sharp, Byron; Author
प्रकाशित: (2010)

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Strategic brand management :building,measuring and managing brand equity/
द्वारा: Keller, Kevin Lane
प्रकाशित: (2015)

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Brand failures:the truth about the 100 biggest branding mistakes of all time
द्वारा: Haig, Matt
प्रकाशित: (2006)

लोड हो रहा है...

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
द्वारा: Kartikeya Kompella
प्रकाशित: (2006)

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Brand society: how brands transform management and lifestyle./
द्वारा: Kornberger, Martin
प्रकाशित: (2011)

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B2B brand management
द्वारा: Kotler, Philip
प्रकाशित: (2006)

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Brand management: text and cases
द्वारा: Verma, Harsh V.
प्रकाशित: (2006)

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Darwin's brands adapting for success
द्वारा: Halve, Anand Bhaskar
प्रकाशित: (2012)

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Brand simple: how the best brands keep it simple and succeed
द्वारा: Adamson,Allen P.
प्रकाशित: (2006)

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Harvard business review on brand management.
प्रकाशित: (1999)

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Managing Indian Brands : Marketing concepts and strategies
द्वारा: S. Ramesh Kumar
प्रकाशित: (2005)

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How to use advertising to build strong brands
द्वारा: John Philip Jones
प्रकाशित: (1999)

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Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
द्वारा: Kompella,Kartikeya
प्रकाशित: (2006)

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The best of Branding
द्वारा: James R. Gregory
प्रकाशित: (2004)

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Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them /
द्वारा: Light, Larry
प्रकाशित: (2018)

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Deep branding on the internet: applying heat and pressure online to ensure a lasting brand
द्वारा: Braunstein, Marc
प्रकाशित: (2001)

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New strategic brand management: Advanced insights and strategic thinking
द्वारा: Jean-Noel Kapferer
प्रकाशित: (2012)

लोड हो रहा है...

Strategic brand management:building,measuring and managing brand equity
द्वारा: Keller, Kevin Lane
प्रकाशित: (2009)

लोड हो रहा है...

Brand management : research, theory and practice /
द्वारा: Heding, Tilde
प्रकाशित: (2009)

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Successful branding
द्वारा: Pran K Choudhury; Author
प्रकाशित: (2001)

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Branding a store
द्वारा: Floor, Ko
प्रकाशित: (2007)

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Strategic brand management new approaches to creating and evaluating brand equity
द्वारा: Kapferner, Jean-Noel
प्रकाशित: (1992)

How brands become icons the principles of cultural branding

समान संसाधन