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How brands become icons the principles of cultural branding

Xehetasun bibliografikoak
Egile nagusia:	Holt, Douglas B.
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	Boston Harvard Business School 2004
Gaiak:	Brand name products Branding- (Marketing)

Antzeko izenburuak

How Brand become icons
nork: Holt, Douglas B
Argitaratua: (2003)

Brands and branding /
nork: Brown, Stephen
Argitaratua: (2016)

Brand management : research, theory and practice /
nork: Heding, Tilde
Argitaratua: (2016)

Aaker on branding :20 principles that drive success/
nork: Aaker, David A.
Argitaratua: (2015)

Creating powerful brands in consumer, service and industrial markets
nork: De Chernatony, Leslie
Argitaratua: (2006)

Asian brand strategy : how Asia builds strong brands
nork: Martin Roll
Argitaratua: (2006)

9 brand shaastras :nine successful brand successful brand strategies to build
nork: Kapoor,Jagdeep
Argitaratua: (2009)

Brand society :How brands trasform management and lifestyle
nork: Kornberger, Martin
Argitaratua: (2010)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
nork: De Chernatony, Leslie
Argitaratua: (2011)

Building brand authenticity : 7 habits of iconic brands /
nork: Beverland, Michael
Argitaratua: (2009)

Brand manners: how to create the self-confident organization to lice the brand
nork: Pringle, Hamish
Argitaratua: (2001)

Brand management : Principles and Practices /
nork: Dutta, Kirti
Argitaratua: (2012)

Brand astras /
Argitaratua: (2003)

Brand failures the truth about the 100 biggest branding mistakes of all time
nork: Haig, Matt
Argitaratua: (2005)

Brand management
nork: Malviya, Subhash
Argitaratua: (2007)

Brand royalty : how the world's top 100 brands thrive and survive
nork: Haig, Matt
Argitaratua: (2005)

Brand failures the truth about the 100 biggest branding mistakes of all time
nork: Haig Matt
Argitaratua: (2008)

The World`s greatest brands
nork: Nicholas, Kochan; Ed
Argitaratua: (1996)

How brands grow: what marketers don't know
nork: Sharp, Byron; Author
Argitaratua: (2010)

Strategic brand management :building,measuring and managing brand equity/
nork: Keller, Kevin Lane
Argitaratua: (2015)

Brand failures:the truth about the 100 biggest branding mistakes of all time
nork: Haig, Matt
Argitaratua: (2006)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
nork: Kartikeya Kompella
Argitaratua: (2006)

Brand society: how brands transform management and lifestyle./
nork: Kornberger, Martin
Argitaratua: (2011)

B2B brand management
nork: Kotler, Philip
Argitaratua: (2006)

Brand management: text and cases
nork: Verma, Harsh V.
Argitaratua: (2006)

Darwin's brands adapting for success
nork: Halve, Anand Bhaskar
Argitaratua: (2012)

Brand simple: how the best brands keep it simple and succeed
nork: Adamson,Allen P.
Argitaratua: (2006)

Harvard business review on brand management.
Argitaratua: (1999)

Managing Indian Brands : Marketing concepts and strategies
nork: S. Ramesh Kumar
Argitaratua: (2005)

How to use advertising to build strong brands
nork: John Philip Jones
Argitaratua: (1999)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
nork: Kompella,Kartikeya
Argitaratua: (2006)

The best of Branding
nork: James R. Gregory
Argitaratua: (2004)

Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them /
nork: Light, Larry
Argitaratua: (2018)

Deep branding on the internet: applying heat and pressure online to ensure a lasting brand
nork: Braunstein, Marc
Argitaratua: (2001)

New strategic brand management: Advanced insights and strategic thinking
nork: Jean-Noel Kapferer
Argitaratua: (2012)

Strategic brand management:building,measuring and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2009)

Brand management : research, theory and practice /
nork: Heding, Tilde
Argitaratua: (2009)

Successful branding
nork: Pran K Choudhury; Author
Argitaratua: (2001)

Branding a store
nork: Floor, Ko
Argitaratua: (2007)

Strategic brand management new approaches to creating and evaluating brand equity
nork: Kapferner, Jean-Noel
Argitaratua: (1992)