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|b HOL
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| 100 |
1 |
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|a Holt, Douglas B.
|9 23420
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| 245 |
1 |
0 |
|a How brands become icons
|b the principles of cultural branding
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| 300 |
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|a xiii, 265 p
|b ill. ;
|c 25 cm.
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| 653 |
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|a Brand name products
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| 653 |
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|a Branding- (Marketing)
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| 942 |
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|c BK
|6 _
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| 260 |
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|a Boston
|b Harvard Business School
|c 2004
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