How brands become icons the principles of cultural branding

Bibliografske podrobnosti
Glavni avtor: Holt, Douglas B.
Format: Printed Book
Jezik:English
Izdano: Boston Harvard Business School 2004
Teme:
Brand name products
Branding- (Marketing)
Opis
Fizični opis:xiii, 265 p ill. ; 25 cm.
ISBN:1578517745

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