How brands become icons the principles of cultural branding

Détails bibliographiques
Auteur principal: Holt, Douglas B.
Format: Printed Book
Langue:English
Publié: Boston Harvard Business School 2004
Sujets:
Brand name products
Branding- (Marketing)
Description
Description matérielle:xiii, 265 p ill. ; 25 cm.
ISBN:1578517745

Documents similaires