How brands become icons the principles of cultural branding

Lignende værker

• How Brand become icons
  af: Holt, Douglas B
  Udgivet: (2003)
• Brands and branding /
  af: Brown, Stephen
  Udgivet: (2016)
• Brand management : research, theory and practice /
  af: Heding, Tilde
  Udgivet: (2016)
• Aaker on branding :20 principles that drive success/
  af: Aaker, David A.
  Udgivet: (2015)
• Creating powerful brands in consumer, service and industrial markets
  af: De Chernatony, Leslie
  Udgivet: (2006)