Carregant...
How brands become icons the principles of cultural branding
| Autor principal: | |
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| Format: | Printed Book |
| Idioma: | English |
| Publicat: |
Boston
Harvard Business School
2004
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| Matèries: |
| Descripció física: | xiii, 265 p ill. ; 25 cm. |
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| ISBN: | 1578517745 |