Holt, D. B. (2004). How brands become icons: The principles of cultural branding. Harvard Business School.
Chicago-tyylinen lähdeviittausHolt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business School, 2004.
MLA-viiteHolt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School, 2004.
Varoitus: Nämä viitteet eivät aina ole täysin luotettavia.