Holt, D. B. (2004). How brands become icons: The principles of cultural branding. Harvard Business School.
Chicago ZitierstilHolt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business School, 2004.
MLA ZitierstilHolt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.