APA Edition Citation

Holt, D. B. (2004). How brands become icons: The principles of cultural branding. Harvard Business School.

Chicago Edition Citation

Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business School, 2004.

MLA Edition Citation

Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School, 2004.