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Marketing Miopia

Bibliografiska uppgifter
Huvudupphovsman:	Levitt,Theodore (Författare, medförfattare)
Materialtyp:	Printed Book
Språk:	English
Publicerad:	Boston HBR
Ämnen:	Marketing > Customer Relations

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Harvard business review on reinventing your marketing.
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Relationship marketing: a consumer experience approach
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Principles of Marketing
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Selling today creating customer value
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Effective marketing communications
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Dynamics of bank marketing
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CRM : the foundation of contemporary marketing strategy /
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Customer relationship marketing
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Customer relationship management: a strategic approach to marketing /
av: Kaushik Mukerjee
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Customer relationship management : a strategic approach to marketing
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Experiential marketing : consumer behaviour, customer experience and the 7Es /
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Experiential marketing : consumer behaviour, customer experience and the 7Es /
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Four A's of marketing : creating value for customers, companies and society /
av: Jagdish N Sheth
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Innovation in marketing new perspectives for porfit and growth
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Relationship Marketing
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Customer- driven services management
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managing customer service /
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Customer value investment
av: Mahajan, Gautam
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Marketing management
av: Kotler, Philip
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Up close & Personal? Customer Relationship Marketing @ Work
av: Paul R Gamble
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Contemporary issues in social media marketing /
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Relationship marketing
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Customer relationship management integrating marketing strategy and information technology
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Consumer-brand relationships: theory ad practice/
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Marketing for business growth
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Customer relationship mangement: concepts and application/
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Customer relationship mangement: concepts and cases/
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Customer relationship mangement essentials/
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Customer relationship mangement/
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Customer loyalty: a guide for time travelers
av: Etherington, Lyn; Author, et al.
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Indispensable: how to become the compant that your customers can`t live without /
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Crafting customer value: the art and science /
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