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Marketing Miopia

Xehetasun bibliografikoak
Egile nagusia:	Levitt,Theodore (Egilea)
Formatua:	Printed Book
Hizkuntza:	English
Argitaratua:	Boston HBR
Gaiak:	Marketing > Customer Relations

Antzeko izenburuak

Relationship marketing: text and cases /
nork: Shajahan, S .
Argitaratua: (2004)

Harvard business review on reinventing your marketing.
Argitaratua: (2011)

Relationship marketing: a consumer experience approach
nork: Baron, Steve; Author, et al.
Argitaratua: (2010)

Principles of Marketing
nork: kotler,Philip
Argitaratua: (2018)

Selling today creating customer value
nork: Manning, Gerald L.
Argitaratua: (2004)

Effective marketing communications
nork: Anderson, Allan H.
Argitaratua: (1995)

Dynamics of bank marketing
nork: Madhukar, R K
Argitaratua: (1990)

Marketing of Housing Finance:
nork: Bandaaru, A Satya Murthy
Argitaratua: (2018)

CRM : the foundation of contemporary marketing strategy /
nork: Baran, Roger J.
Argitaratua: (2013)

Customer relationship marketing
Argitaratua: (2002)

Customer relationship management: a strategic approach to marketing /
nork: Kaushik Mukerjee
Argitaratua: (1995)

Customer relationship management : a strategic approach to marketing
nork: Kaushik Mukerjee
Argitaratua: (2007)

Customer relationship management : A stretegic approach to marketing
nork: Kaushik Mukerjee
Argitaratua: (2007)

Experiential marketing : consumer behaviour, customer experience and the 7Es /
nork: Batat, Wided
Argitaratua: (2019)

Experiential marketing : consumer behaviour, customer experience and the 7Es /
nork: Batat, Wided
Argitaratua: (2019)

Multi - level marketing : a practical guide to successful network selling
nork: Clothier, Peter
Argitaratua: (1994)

Even more offensive marketing: An ehilarating action guide to winning in business /
nork: Davidson, Hugh
Argitaratua: (1998)

Four A's of marketing : creating value for customers, companies and society /
nork: Jagdish N Sheth
Argitaratua: (2012)

Innovation in marketing new perspectives for porfit and growth
nork: Levitt, Theodore
Argitaratua: (1962)

Relationship Marketing
nork: Mark Godson
Argitaratua: (2009)

Customer- driven services management
nork: Balachandran, S
Argitaratua: (1999)

managing customer service /
nork: Hayes,Jenny
Argitaratua: (1998)

Customer value investment
nork: Mahajan, Gautam
Argitaratua: (2008)

Marketing management
nork: Kotler, Philip
Argitaratua: (2018)

Marketing for business growth
nork: Levitt, Theodore
Argitaratua: (1969)

Up close & Personal? Customer Relationship Marketing @ Work
nork: Paul R Gamble
Argitaratua: (2006)

Contemporary issues in social media marketing /
Argitaratua: (2018)

Relationship marketing
nork: Godson, Mark
Argitaratua: (2009)

Customer relationship management integrating marketing strategy and information technology
nork: Zikmund, William G
Argitaratua: (2012)

Consumer-brand relationships: theory ad practice/
Argitaratua: (2012)

Marketing for business growth
nork: Levitt, Theodore
Argitaratua: (1969)

Customer relationship mangement: concepts and application/
nork: Kumar,Alok
Argitaratua: (2012)

Customer relationship mangement: concepts and cases/
nork: Rai, Alok Kumar
Argitaratua: (2013)

Customer relationship mangement essentials/
nork: Gosney, John W.
Argitaratua: (2000)

Customer relationship mangement/
nork: Peelen, Ed
Argitaratua: (2009)

Handbook of sales training and development : proven techniques for improving stsff`s attitude, morals, motivation and skills
nork: Weymes, Pat
Argitaratua: (1990)

Dartnell sales promotion hand book
nork: Riso, Ovid
Argitaratua: (1993)

Customer loyalty: a guide for time travelers
nork: Etherington, Lyn; Author, et al.
Argitaratua: (2006)

Indispensable: how to become the compant that your customers can`t live without /
nork: Calloway, Joe .
Argitaratua: (2006)

Crafting customer value: the art and science /
nork: Duchessi, Peter .
Argitaratua: (2000)