APA Edition Citation

Keegan, W., & Bhargava, N. K. (2011). Global marketing management/7e (7th ed.). Dorling Kindersley/Pearson.

Chicago Edition Citation

Keegan, Warren.J, and Naval K. Bhargava. Global Marketing Management/7e. 7th ed. New Delhi: Dorling Kindersley/Pearson, 2011.

MLA Edition Citation

Keegan, Warren.J, and Naval K. Bhargava. Global Marketing Management/7e. 7th ed. Dorling Kindersley/Pearson, 2011.

Warning: These citations may not always be 100% accurate.