Consumer behavior in action real life applications for marketing managers

Detalles Bibliográficos
Autor Principal: Lantos, Geoffrey P
Formato: Printed Book
Idioma:English
Publicado: Chennai Yes Dee 2011
Subjects:
Consumer behaviour
Market segmentation
Personality- consumer behaviour
Sociocultural influences- consumer behaviour
Descripción
Descrición Física:xviii, 629p
ISBN:9789380381114

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