APA Edition Citation

Lantos, G. P. (2011). Consumer behavior in action: Real life applications for marketing managers. Yes Dee.

Chicago Edition Citation

Lantos, Geoffrey P. Consumer Behavior in Action: Real Life Applications for Marketing Managers. Chennai: Yes Dee, 2011.

MLA Edition Citation

Lantos, Geoffrey P. Consumer Behavior in Action: Real Life Applications for Marketing Managers. Yes Dee, 2011.

Warning: These citations may not always be 100% accurate.