APA Edition Citation

Aaker, D. A., Kumar, V., Day, G. S., & Leone, R. P. (2011). Marketing research/10e (10th ed.). John Wiley & sons.

Chicago Edition Citation

Aaker, David A., V. Kumar, G S. Day, and R P. Leone. Marketing Research/10e. 10th ed. New Delhi: John Wiley & sons, 2011.

MLA Edition Citation

Aaker, David A., et al. Marketing Research/10e. 10th ed. John Wiley & sons, 2011.