APA Edition Citation

Kumar.V & Reinartz,Werner J. (2006). Customer Relationship Management: A database approach. Wiley India.

Chicago Edition Citation

Kumar.V and Reinartz,Werner J. Customer Relationship Management: A Database Approach. Delhi: Wiley India, 2006.

MLA Edition Citation

Kumar.V and Reinartz,Werner J. Customer Relationship Management: A Database Approach. Wiley India, 2006.

Warning: These citations may not always be 100% accurate.