APA Edition Citation

Kumar.V & Reinartz,Werner J. (2006). Customer Relationship Management: A database approach. Wiley India.

Chicago Edition Citation

Kumar.V and Reinartz,Werner J. Customer Relationship Management: A Database Approach. Delhi: Wiley India, 2006.

MLA Edition Citation

Kumar.V and Reinartz,Werner J. Customer Relationship Management: A Database Approach. Wiley India, 2006.

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