APA Edition Citation

Sheth, J. N., & Parvatiyar, A. (2011). Handbook of relationship marketing. Response.

Chicago Edition Citation

Sheth, Jagdish N., and Atul Parvatiyar. Handbook of Relationship Marketing. New Delhi: Response, 2011.

MLA Edition Citation

Sheth, Jagdish N., and Atul Parvatiyar. Handbook of Relationship Marketing. Response, 2011.

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