Cita APA

Zikmund,William G, Mcleod Raymond, & Gilbert ,Faye W. (2010). Customer Relationship Management: Integrating marketing Strategy. Wiley India.

Citación estilo Chicago

Zikmund,William G, Mcleod Raymond, and Gilbert ,Faye W. Customer Relationship Management: Integrating Marketing Strategy. New Delhi: Wiley India, 2010.

Cita MLA

Zikmund,William G, et al. Customer Relationship Management: Integrating Marketing Strategy. Wiley India, 2010.