Zikmund,William G, Mcleod Raymond, & Gilbert ,Faye W. (2010). Customer Relationship Management: Integrating marketing Strategy. Wiley India.
Chicago Edition CitationZikmund,William G, Mcleod Raymond, and Gilbert ,Faye W. Customer Relationship Management: Integrating Marketing Strategy. New Delhi: Wiley India, 2010.
Deismireacht MLAZikmund,William G, et al. Customer Relationship Management: Integrating Marketing Strategy. Wiley India, 2010.
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