Zikmund,William G, Mcleod Raymond, & Gilbert ,Faye W. (2010). Customer Relationship Management: Integrating marketing Strategy. Wiley India.
Παραπομπή Chicago StyleZikmund,William G, Mcleod Raymond, και Gilbert ,Faye W. Customer Relationship Management: Integrating Marketing Strategy. New Delhi: Wiley India, 2010.
Παραπομπή MLAZikmund,William G, et al. Customer Relationship Management: Integrating Marketing Strategy. Wiley India, 2010.
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