Zikmund,William G, Mcleod Raymond, & Gilbert ,Faye W. (2010). Customer Relationship Management: Integrating marketing Strategy. Wiley India.
Chicago Edition CitationZikmund,William G, Mcleod Raymond, and Gilbert ,Faye W. Customer Relationship Management: Integrating Marketing Strategy. New Delhi: Wiley India, 2010.
MLA Edition CitationZikmund,William G, et al. Customer Relationship Management: Integrating Marketing Strategy. Wiley India, 2010.
Warning: These citations may not always be 100% accurate.